Page 9 - Admaius 2023 ESGI report
P. 9

Our Commitments           Our Strategy              Our Portfolio                                                                          www.admaius.com






         Our                                                    Our current


                                                                presence
         competitive                                                                            London               Tunis          Cairo

         advantage




         Africa is our ‘home turf’ with core and
         secondary markets covering 18 countries.
         We have six regional hubs on the ground
         with the ability to deploy in-country and
         in-company to support portfolio
         businesses to achieve their growth
         ambitions. 
                                                                                                     Kigali (HQ)                                Nairobi
         We are able to identify mid-cap champions in key
         regions ahead of our competition. Where other
         investors see a single region, we see the unique history
         and trajectory of individual sectors and companies
         within a country. Given Africa’s 54 countries and an
         estimated 1,000+ languages spoken, understanding
         cultural context and the  complexities of each country of   18
         operation is a key competitive advantage for us.
         We have 110 years+ of private equity experience and
         a proven track record of investing in Africa.  Our team   countries covered
         is able to secure institutional capital in a region where
         access to finance can otherwise be challenging. This                                                                             Johannesburg
         allows us to invest at scale with partners providing      54
         significant and repeat capital to grow thriving businesses
         for the long term.                                                                                                       Core     Secondary
                                                                   countries in Africa                                           Markets    Focus
                                                                                                                North Africa
                                                                   1,000+                                       West Africa
                                                                                                                East Africa

                                                                   languages spoken                             Southern Africa


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