Page 31 - Admaius 2023 ESGI report
P. 31

How we approach
         Our Commitments           Ou r  S t r a t e gy      Our Portfolio                                                                          www.admaius.com
                                   ESG and impact



        Case study: New investment 2023
        Parkville Pharmaceuticals
























                                     Sector        Geography
                                                     Egypt
                                                                   Our ESG and impact thesis for the business:                SDG alignment
                                                                   Our investment in the company aligns closely with our
                                                                   Fund’s impact thesis, to support sustainable and innovative
         Parkville is one of the largest and fastest growing       businesses, that promote self-sufficiency and job creation
         cosmeceutical companies in Egypt, employing               in their local economies.
         over 400 people, and manufacturing and                    Already employing over 400 people, the company’s new in-
         distributing over 125 products across leading             house manufacturing facility will further stimulate job creation
         skincare, haircare and food supplement brands.            including through the multiplier effect of a burgeoning
                                                                   ecosystem of local suppliers and business partners supporting
         Business Description                                      the company’s operations. 
         Founded in 2008, Parkville manufactures high quality      While the business already provides high quality, affordable
         prescription-based skin care, haircare, food supplement and   products to an 80% female customer base we see
         muscle relaxant products, under several brands notably:   further opportunities for innovation in developing the
         StarVille, StrongVille, Bobai, Shaan, Enera, Seropipe, Super Kids,   company’s brand portfolio towards products that better serve
         and Sulfax.                                               women’s needs.
         The Company’s products are produced in a state-of-the-art
         production facility in Alexandria and currently export to six
         markets via a market leading, 240-person strong sales force.
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        30   Admaius Capital Partners  ESG & Impact Report 2023
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